Woosh upgrades to 1Mbit/s

, posted: 1-May-2006 09:11

An email from Woosh arrived in my inbox this morning:

Dear Juha,

 At Woosh we strive to give you the best value phone and broadband packages possible. To further enhance your online experience we are pleased to inform you that we are increasing our current broadband speeds.

From May 1 your Fusion Data plan will have its speed increased to up to 20 times faster than dial up.*

This will all happen automatically, so just sit back and enjoy faster surfing and quicker downloads with
Woosh.

Kind Regards

Mark Williams
Marketing Manager
Woosh Wireless Ltd.

*Download speeds are subject to coverage conditions and availability of bandwidth at your closest cell site.

So... if "dial-up" means 50kbit/s, twenty times that speed would be 1Mbit/s. No mention of what the upstream speed is; still 120kbit/s?

Last time around the UMTS-TDD provider upgraded the download speed to 500kbit/s, which I easily achieved, although I did have the booster aerial.

Will test this shortly; stand by.

Update Woosh is putting in decent figures in regular use: 1.4 to 1.6Mbit/s downloads. The upstream is still limited to 120kbit/s though, which is a shame.


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Comment by Satyr, on 3-May-2006 18:52

is it only with the fusion plan? or is it all plans that are on the 512kb speed alreadY?


Author's note by juha, on 3-May-2006 19:18

Not sure, but last time around, it didn't apply to the lower plans.


Comment by Stuart, on 8-Mar-2007 13:54

Hey there,

I am a second time Woosh subscriber (2003, 2006). I regularly ponder what I've have again fallen into. Issues: dropped phone calls (try explaining that to clients in 2007), interrupted connection, and appalling 08004woosh customer support (20mins is the average you wait to talk to someone) – yes, yes I have the booster and live is the hub of the supposedly fastest download speeds...

I appreciate new technology but Woosh have over promised and under delivered yet again. Sure they are better than 2003 but shouldn't they be? From a marketing perspective Woosh needs to focus on delivering optimum service to current clients rather than overload their limited services by promoting services like "prepaid in a box". As a current monthly subscriber I get to the 'infuriated' stage all too often due to the lack service Woosh offers. Please note I can wait 3 days for a customer service /technician to reply to an email (yes I also send emails instead of wasting 20mins on an unanswered phone call) only to be told ‘sorry we are really busy with a promotion at present which is why it took so long to respond' – you what?!!

Oh and by the way, the old adage of 'if you don't like it change it' - is not that simple. Having over 300 contacts; customers, off-shore suppliers and friends plus multitudes of subscribed memberships, bank accounts and the like all linking to specific email addresses........do you really think it is that easy to change?

To the Marketers. Google or yahoo ‘woosh blog or woosh crap'. This will give you some idea how many customers you have upset, lost or more importantly deterred by continuing to market a relatively expensive service that does not stack up on reliability.

Please me, I tell my friends. Repeatedly displease me, and I spend 10 minutes banging out a comment on a damn blog site – go figure.

Thoughts from me a fellow senior Marketer - Woosh can Fix it:

Be upfront on your actual deliverables.

Get it right for your existing customers first prior to launching into new campaigns.

Answer your damn phones within 3-5 minutes.

Refrain from employing people that figure the client is the stupid one if the Woosh coverage is not stacking up.

Be more responsive to your clients needs, which means you should be sending ‘mobile technicians' (no charge!) to clients businesses and homes to ascertain the problems – less phone calls and greater customer satisfaction.


Author's note by juha, on 8-Mar-2007 14:00

Stuart, thanks, that's a very good comment. I have notified Woosh of it, so let's see if they respond - I think they should.


Comment by wgirl, on 9-Mar-2007 10:02

Hi Stuart,

Can you email me? Email address is in my profile. I'd like to give you a number to call to talk about your experience.

Claire (Woosh)


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