'I know, let's call it...'
'... FLEPia.'
So, you're Fujitsu, a stonking huge company in Japan, and you come up with a cool concept - electronic paper, or an electronic reader really.
And you call it FLEPia. "I schlepia my FLEPia." Sounds like it might be tricky to advertise in a sensible fashion.
Otherwise, the FLEPia is just 12mm thick, and comes in either A5 or A4 sizes. It weighs a svelte 320 or 480 gram and the touch-sensitive screen has 4,096 colours and 768 by 1,024 pixel resolution, but unless you run it in 8-colour mode, it apparently takes ten seconds to refresh. A 4GB SD card holds a whole years' worth of newspapers apparently, or two years' worth of cartoons (!).
Oh, and it's priced at over US$13,000 for ten units, or US$1,300 each for the A5 unit. Fujitsu may want to get back to the drawing board with the FLEPia, and hire someone to come up with a better name while they're at it. Otherwise it might end up as a FLOPia.
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Comment by freitasm, on 30-Apr-2007 13:36
What you mean is not ready yet? Sony has one. Pocket PCs can run games with high definition 3D. We have tablet PCs, the Nokia Tablet. What's not ready yet? Their engineers are not ready yet, that's what it is...
Comment by MikeE, on 30-Apr-2007 14:30
"It's like Toyota, which made a luxury car for the Japanese market and called it... Cedric."
Except it wasn't toyota, it was Nissan.
:-)
Comment by vaughan, on 30-Apr-2007 18:13
I think the iRex Iliad is a better device - still flawed but a bit more mature than this. Personally I want what the Iliad has (e-ink tech, black and white) rather than a colour display, especially with that refresh rate
Also, I think it's US$1000 each, quoted price was for lots of 10 units. More details here.
V
Comment by paradoxsm, on 30-Apr-2007 23:30
Whoops! I broke the display screen while using it to swat a fly, Oh well.....
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Comment by KevDaly, on 30-Apr-2007 12:53
They seem to have gone to a lot of time, expense and effort to effectively say "This technology is not really ready yet", which is what the price tag and the refresh rate indicate.
As for the name: I suppose the reasoned that "Flubber" was already taken. One day there'll be a lot of money to be made (it will take time because frst you have to acknowledge that you have a problem) providing consultancy services to Japanese companies on Product Names That Sound Stupid (No Really We Mean It) In English.