Online increases profitability: IDG

, posted: 11-Feb-2007 13:43

As you probably know, I'm a long-standing contributor to IDG publications like Computerworld and PC World in New Zealand and elsewhere; well, I was until last year, when Fairfax Australia bought the New Zealand, Singapore and Malaysian IDG titles.

Although IDG is technology-focused, it's fair to say that as with most established print publishers, the march towards online has been painful for it. Being on the web is completely different to print, and I felt that some of the local people shut their eyes to it because it was just too difficult a transition.

Things are set to change now (and yes, I know... Computerworld and PC World are both down at the moment, probably due to the office move this Friday; no snooty remarks, thanks) I hope, with online being seen as an opportunity and not "giving away the crown jewels for free". Colin Crawford, who is part of IDG's management team, blogs about the Transformation of IDG and says amongst other things that:
Today the absolute dollar growth of our online revenues now exceeds the decline in our print revenues. This occurred in the US in 2006 and in Europe during the last quarter.

In fact, Crawford says IDG is more profitable now than before, courtesy of the higher margins that being an online publisher brings.

It's good to read a positive note like Crawford's for a change, as most other messages coming through are about declining revenues for publishers and editorial staff being laid off en masse. The future lies in them Intarweb tubes, boys and girls.

Other related posts:
Speaking of prank calls
What PR people really think of journalists
Hacks <3 hacking

comments powered by Disqus


Google News search
IT News
PC World New Zealand
Computerworld NZ
PC World and Computerworld Australia
PC World US
Computerworld US
NZ Herald
Virus Bulletin

Content copyright © Juha Saarinen. If you wish to use the content of my blog on your site, please contact me for details. I'm usually happy to share my material as long as it's not for spamblogs and content farms. Please attribute with a link back to this blog. If you wish to advertise on my blog, please drop me an email to discuss the details.
Comments policy All comments posted on this blog are the copyright and responsibility of the submitters in question. Comments commercial and promotional in nature are not allowed. Please ensure that your comments are on topic and refrain from making personal remarks.