Number portability: churn baby, churn?

, posted: 2-Nov-2006 20:38

Softbank in Japan seems to have smacked its head hard on number portability, if is to be believed.

More than 200,000 subscribers switched from Softbank the first day number portability came into effect, and Japan's third-largest mobile provider went into crash mode and had to stop - much to unhappy customers' chagrin, as more and more were trying to switch away Softbank, which is using Vodafone's old network in Japan. Softbank paid US$15 billion for the network, and can't be happy about the customer defections.

This makes me wonder what will happen in New Zealand, where the long overdue number portability will come into effect on April 1 next year.

We have only two mobile phone providers of course, but what about all the VoIP outfits who will undoubtedly move in on Telecom's home turf, namely landline numbers? With naked DSL coming up, and I hope wholesale landlines be priced well below the exorbitant $40/month retail rental currently, Telecom will have to pull some pretty fancy rabbits out of the hat to retain customers after April 1, 2007.

It will be interesting to see what happens in the mobile area too, at that date. I have a feeling that on account customers on Vodafone will take a long hard look at what Telecom offers, if they can keep their 021 numbers.

Other related posts:
TDD vs FDD for LTE
Huawei TDD LTE demo aboard the Shanghai MagLev train
Apropos that new Telecom logo

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